Which energy drink brand has the most sales in 2023?

Red Bull was the leading brand within the United States energy drinks market in the 52 weeks ending on May 21, 2023 responsible for almost one half of all sales. This translated into sales of around 7.34 billion U.S. dollars for the energy drink brand. Monster Energy followed in second place, with almost 30 percent market share.

What is the most popular energy drink brand?

In that year, the leading energy drink brand in the United States was Red Bull, based on generated sales of about 7.34 billion U.S. dollars. Energy drinks belong to the non-alcoholic beverage category. They are defined as functional beverages which aim to boost both mental and physical energy.

How much did energy drinks sell in the US?

According to data from Chicago-based Circana, the overall energy drinks category saw a sales increase of 12.2%, totaling $19.7 billion in total U.S. multi-outlets with convenience stores for the 52 weeks ending May 21. Meanwhile, unit sales were up 4.5% during that same time period.